JWT New York released an ad for razor brand Wilkinson Sword, aptly titled “Swordplay Meets Foreplay.” That title should tell you pretty much everything you need to know about the spot, which features ...

A rise in turnover at Wilkinson Sword failed to stop its pre-tax loss widening during its latest financial year, according to newly-filed documents. The company, whose brands also include Playtex, ...

Wilkinson Sword, the iconic British men’s grooming brand, has announced a multi-year partnership with Atlassian Williams F1 Team, becoming the team’s Official Men’s Grooming Partner, in a move ...

The campaign is part of the brand’s Blade Masters platform, which first launched in 2024. Titled ‘Protect What’s Important’, the marketing drive reflects the idea “that confidence comes from ...

Chris is the former Editor of Pocket-lint. He has been a technology journalist since 2008 and has covered the rise of Android and reviewed just about every important device along the way. Chris lives ...

Wilkinson Sword has announced a multi-year partnership with the Williams Formula 1 team, becoming its official men’s grooming partner. The partnership with Williams is the biggest brand sponsorship to ...

Marketing for razor brands has been on a journey in the past decade or so. For a long time, all we were offered was imagery of square jawed fellas showing just how smooth their shave could be while ...

Wilkinson Sword has unveiled Hydro Comfort Skin Reset, its first razor designed to tackle up to seven days of stubble. Its head features three blades. A comb guard aligned hair with the leading blade ...

Being clear about what your brand stands for is crucial in any market. But when you’re a challenger brand, having a distinctive point of view is vital to ensure you aren’t seen as a “follower”.

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A firm which has been producing swords for 150 years is shutting its west London factory and ending a long partnership with the Army. Wilkinson Sword is closing its Acton factory, staffed by 14 ...