Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress ...
Tennis icon Billie Jean King has spent her life trying to convince people women's sports were worth investing in. The rest of ...
The ad went viral in a major way.
The expansion of women’s sports leagues around the nation is a result of the WNBA’s and NWSL’s success. There are now women’s ...
Sydney Sweeney appears to have responded to the backlash over her sexualised ad campaign for sports trading app Novig. More ...
Olympians and other athletes say the mostly nude ad reinforces the sexualization they have spent decades fighting in their ...
Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. Disney and ESPN's strategic, long-term investment and ...
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Gracie Kramer Says Sydney Sweeney’s Ad Proves Women’s Sports Is Still Sold Through “the Male Gaze”
Gymnast Gracie Kramer voiced her opinion regarding an ad campaign by Novig’s Just Sports featuring Sydney Sweeney. According ...
Nominations for ADWEEK's Most Powerful Women in Sports 2027 are now open. As more viewers-and therefore marketing dollars-are ...
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