Microsoft's strategy for its current generation of consoles, the Xbox Series X|S, differs from its approach in the past. Whereas selling consoles has hitherto involved securing exclusive games and ...

In recent years, we’ve seen Microsoft make a strong effort to change its business outlook and approach to marketing. With these changes, and the newfound emphasis on Xbox Game Pass, many have ...

If you have been on your Xbox consoles over the weekend, you might have noticed something a little different. Indeed, Microsoft has now confirmed that it has changed the name of Xbox Live to the more ...

Forbes contributors publish independent expert analyses and insights. Barry Collins is a tech journalist writing about PCs, Macs and games. In what’s turning into a bad week for gamers, the Xbox Live ...