A 200-year-old asset manager added the E's back to its name after its rebrand was widely mocked.Aberdeen rebranded in 2021 to ...

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

By Iain Withers and Sinead Cruise LONDON (Reuters) -Abrdn said on Tuesday it would add back dropped vowels in its name after ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Advisers have welcomed Abrdn ditching its “absolutely ridiculous” name in favour of returning to Aberdeen. The company has ...

Abrdn is renaming itself Aberdeen to “remove distractions” after it faced criticism for removing nearly all the vowels from ...

UK asset manager Abrdn has rebranded itself as Aberdeen after it was widely ridiculed for removing most of the vowels from its name under previous chief executive Stephen Bird.

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave ...

Keen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness ...

The British asset management firm is not the first to do a U-turn on name change, it joins a club of well-known brands ...