Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

Microsoft spent more than a decade trying to build the perfect foldable phone device and failed. Apple just delivered on that vision with the iPhone Duo. It's one more example in a long-running trend.

Product launches show cost-conscious consumers remain a focus for the iPhone maker.

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

Another Apple event has come and gone. Once again, the leaks and rumors got things mostly right, so if you've been following along, you probably weren't too surprised by today's announcements. Still,

Apple held its annual product event on Wednesday as customers worldwide watched for fresh products as well as the debut of Apple CEO John Ternus.The company unveiled the latest models of its smartphone: iPhone 18 Pro and iPhone 18 Pro Max.