Young adults often use sound to personalize their routines, from podcasts during commutes to playlists for productivity. In fact, 74% of young adults feel technology helps them express who they are. The AirPods Pro 2 caters to these needs with active noise cancellation and personalized spatial audio.

Apple AirPods Pro 2 can now perform ably – and cheaply – as over-the-counter hearing aids, but there are some flaws and compromises.

Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.