The simple answer is that the novel design of today’s foldable phones could help re-establish the high end of the phone market. They are meant to stand out in a sea of standard-issue, if-you’ve-seen-one-you’ve-seen-them-all smartphones.

Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

As Apple launches its first folding phone, the iPhone Duo, Motorola is teasing its own upcoming passport-style foldable.

I got the iPhone 17 Pro Max last fall, and to be brutally honest, none of the iPhone 18 Pro Max rumors have convinced me it’s worth upgrading again this year. The new iPhone sounds better, of course, in all the predictable ways: a faster chip, better cameras, a smaller Dynamic Island, and potentially longer battery life.

India, Sept. 8 -- Apple iPhone 18 Ultra Foldable is set to be one of the biggest attractions at Apple's September 2026 event. After years of rumours, Apple is widely expected to unveil its first-ever foldable iPhone on September 9,

Another Apple event has come and gone. Once again, the leaks and rumors got things mostly right, so if you've been following along, you probably weren't too surprised by today's announcements. Still,