Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

In a now-viral TikTok with over 7.9 million views, kindergarten teacher @kiraseverson planned a sweet and simple April Fools’ prank on her students—only for one little girl to completely take over in the best possible way.

For every well-executed corporate hoax, there's an overeager company whose ill-conceived pranks have blown up in their faces, sometimes badly.