The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

US Health and Human Services Secretary Robert F. Kennedy Jr. said Starbucks Corp. Chief Executive Officer Brian Niccol ...

Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the coffee chain's menu.Why it ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

But as Boatwright shared at the recent Fortune COO Summit, the jump from second-in-command to chief executive is less a step ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its store managers with promises to add more seating inside cafes and promote inte ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Eureka Mayor Sean Flower said the withdrawal may have stemmed from a corporate changeover in the coffeehouse chain.