Disney's profit and revenue climbed in its fiscal third quarter based on the strength of the entertainment company's streaming service and domestic theme parks.

This week's expanded deals with the NFL and a new partnership with WWE provides ESPN with more inventory and offerings, which it hopes will bolster the company in a landscape that is divided among cable, satellite and streaming.

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself as linear TV declines.