Adjusted for inflation, the original iPhone cost almost exactly as much as the iPhone 17. For a while, though, carrier subsidies may have made it seem cheaper.

Apple is expected to unveil its most radical iPhone redesign in years this Wednesday — giving new CEO John Ternus an early test of whether he can reignite innovation at the tech giant during

Apple’s biggest iPhone change in years comes with a huge price

The top three motivations for US adult smartphone owners to consider upgrading their devices are price (55%), longer battery life (52%) and more storage (38%). That’s the same top three as last year: In 2025, price was the top motivator (62%), followed by longer battery life (54%) and storage capacity (39%).

While Apple's first foldable iPhone Ultra will headline the September 9 launch, we're also expecting news about AirPods and HomePods.

Ahead of the iPhone launch event next week, Amazon, Best Buy, and other major retailers are offering Labor Day deals on Apple products. Notably, iPads and iPhones are up to $150 off, while MacBooks are up to $500 off. You can even grab AirPods starting at just $99.

Apple Inc. will focus its September launch event on the iPhone 18 Pro, Pro Max, and a new foldable iPhone Ultra. Click here to read more on AAPL stock.

Apple prides itself on sleek and stylish designs for its devices, but the company has serious competition from Anker when it comes to chargers.