The CEO of Brown-Forman said Canada pulling US alcohol off its shelves was "worse than a tariff."

Canada has responded to President Donald Trump’s 25% tariffs on the nation, but it has not only issued retaliatory tariffs, it’s also begun pulling U.S.-made products from its shelves, including liquor.

The tariffs could increase prices on alcohol imports from Mexico and Canada and hurt the sale of U.S. spirits sold in those countries.

Canadian provinces pulling US alcohol off store shelves in response to Trump trade policy is "worse than tariffs", the boss of Jack Daniel's maker Brown-Forman has said. Several Canadian provinces, including Ontario, which is by far the most populated, took action this week in retaliation for US tariffs on Canadian goods.

Provinces including Ontario and Quebec have begun removing US alcohol products from their retailers in retaliation to US tariffs.

Canadians are steering away from U.S. goods, sports events and trips following the recent imposition of tariffs, which have left them stirred.

In response to President Trump, Ontario and other provinces have already started removing American liquor brands from store shelves.

The Canadian province of Manitoba is pulling U.S. liquor from store shelves in response to President Trump’s tariffs against the United States’ neighbor to the north.