In July 2025, a photo circulated online that purportedly showed WNBA star Caitlin Clark wearing a T-shirt that had the words "I deserve NBA money" printed on it. For example, multiple ( archived) Instagram users shared ( archived) the picture, amassing thousands of likes on their posts.

And the league certainly is growing. WNBA commissioner Cathy Engelbert has announced that five new franchises will join the league throughout the next five seasons. Many people credit this growth to players like Clark, who are garnering an unprecedented amount of publicity for the once-barely known league.