In an era where college athletes are building their brands faster than ever, one major league baseball team is quietly ...

Livvy Dunne proved how much college athletes could benefit from NIL deals. Now done with her college career, she's preparing ...

Ryan Boatright, DeAndre Daniels, Alex Oriakhi and Roscoe Smith – were among 16 that tried unsuccessfully to sue the NCAA over ...

Just a day after appointing NBA legend Shaquille O'Neal as their general manager, the Sacramento State Hornets secured the ...

Nebraska football's starting quarterback is officially an adidas athlete. The athletic apparel and footwear company announced ...

After decades of begging, arguing, and even some then-illegal activity, college athletes finally got what they so desperately ...

The legislation follows a nationwide interest in NIL rights sparked by the NCAA’s 2021 decision to allow college athletes to ...

Exclusive pictures, quotes, and details from Nebraska Cornhuskers quarterback Dylan Raiola's NIL Deal with adidas.