India now has 958 million Active Internet Users (AIU), marking an approximately 8% year on year growth, reinforcing its position as one of the world’s largest and fastest evolving digital markets, ...

Bajaj Group has rolled out a film, ‘Kathni Karni Ek Si’, commemorating its 100-year journey. Directed by filmmaker Rajkumar Hirani and conceptualised by Wondrlab, the ad is entirely crafted using ...

Zee5 has announced a new brand identity and strategic shift. The relaunch marks a step in the OTT company’s evolution, anchored in the promise of 'Apni Bhasha, Apni Kahaniyan' (multiple languages, ...

Marc Pritchard, chief brand officer, took to the stage on day two of the Cannes Lions International Festival of Creativity to discuss how the creative world ‘has never been more fun’ thanks to all the ...

FanCode has secured the exclusive digital streaming rights for the sixth edition of the Lanka Premier League (LPL) in India, bringing comprehensive live coverage of Sri Lanka's premier franchise T20 ...

K Madhavan has concluded his 15-year journey at Disney Star, stepping down from his role as country manager and president, according to media reports. During his tenure, Madhavan was instrumental in ...

Tata Group has become the first Indian brand to cross the USD 30 billion mark, reaffirming its position as India’s most valuable brand, according to the 'India 100 2025' report by Brand Finance. As ...

Volkswagen India has rolled out a film for its revamped Taigun which was launched earlier this year. The film is set to the One Republic track 'I Ain't Worried', and opens with a man driving his son ...

Boult, a wearables brand, has announced its rebranded identity, GoBoult. Backed by a strong FY25 performance of INR 800 crore in revenue, the rebranded company is now targeting INR 1,000 crore in FY26 ...

Google Pixel has rolled out a campaign 'Vanilla' to showcase its Pixel 10. The campaign consists of an ad film. The 60-second ad film uses a clever metaphor: people pull out a plain vanilla ice cream ...

Sujata Appliances has announced the appointment of Vishal Gupta as head – BTL and trade marketing for its appliances division. In this role, Gupta will lead BTL and trade marketing strategies for ...

Zee Entertainment Enterprises (‘Z’) is aiming to enhance its presence across the sports broadcasting ecosystem by announcing the launch of Unite8 Sports, a dedicated portfolio of four sports channels.