Hardik Pandya has expanded his decade-long association with SG into footwear and apparel through the BORN TO BE collection.

With BARC ratings unavailable, Indian broadcasters are relying on history, brand relationships and bundled deals to defend ...

The Vedanta Delhi Half Marathon is expanding beyond a single race-day broadcast, with organisers planning multi-platform live ...

Intex Technologies has extended its cricket-led branding strategy by signing on as official series sponsor for the West Indies' India tour in 2026. The deal gives the brand visibility across the ODI ...

Pakistan Super League has confirmed its 2027 dates, keeping the tournament in a spring window that overlaps with the IPL for ...

The DDCA has signed Skechers as clothing sponsor and UFlex as an official partner for the 2026-27 domestic season. The deals are expected to offset kit costs, strengthen the association’s finances and ...

JioStar has named Skyscanner as title sponsor for Jeeto Dhan Dhana Dhan during the India-West Indies T20I series, blending ...

The Bajaj Pune Grand Tour has been upgraded from UCI 2.2 to UCI 2.1, a move that should bring stronger international competition to the 2027 edition. The change comes as Pune builds towards hosting ...

JKC Sports is preparing to invest another ₹100-150 crore over the next four to five years after deploying a similar sum in ...

Dr Achyuta Samanta has been elected the first president of the Indian UniSport Federation, a new body aimed at strengthening university sport and athlete governance. The appointment draws on his KIIT ...

HSBC has joined the DP World India Championship 2026 as premium partner, strengthening the commercial profile of the New Delhi golf event. The tournament, staged at Delhi Golf Club, carries a US$4 ...