CIMB debuts “Moving you forward” with a regional film that flips red from caution to momentum, backed by out-of-home ...

Cision’s media survey finds 66% use PR for story ideas, while relevance and trust concerns rise. What marketers should change ...

AI agents can drive commerce or distort campaign data, forcing marketers to rethink retargeting, attribution and traffic ...

Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.

Ultra Milk’s YOASOBI campaign uses a hero film, GoPay gameplay, and NFC collectibles to turn “just move” into repeatable ...

Cinema First backs £4 tickets with a “who will you take?” story, using emotion and shared plans to drive UK cinema attendance ...

Li Ning’s Hong Kong-only Curry T-shirt ties merch to place, scarcity, and retail check-ins, reflecting how fans collect ...

HYBE is expanding collaborations across brands, cities, and sports. Here’s what that direction suggests for partnership design and cultural fit.

Micro dramas, live commerce, and review-led discovery compress content and checkout, forcing brands to rethink creator ...

Wondrlab's WondrAgents puts AI agents across creator discovery, outreach, contracting and reporting while keeping humans in ...

F1 brings Pixar’s Cars to Monza with a Lightning McQueen appearance, a bespoke safety car livery, and merch aimed at ...

McDonald’s brings SpongeBob and One Piece into one 15-toy Happy Meal set. A look at why collector behavior and fandom remix ...