Google India is reviewing its creator marketing mandate, previously managed by Collective Artists Network, to enhance its ...

Ajit Mohan, a key figure in India's digital media growth, steps down as Snap's CBO. His career spans leadership roles at Star ...

Coca-Cola and Publicis are reviewing their North America media ties following Publicis's recent acquisition of PepsiCo's ...

Aditya Gupta has joined Cornitos as Head of Marketing, Branding & Innovation. He joined the company in July, and has now ...

As brands navigate the creator economy, celebrities remain vital for cultural relevance and recognition. Discover how they ...

The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services ...

The move seeks to strengthen the bank’s proposition for international travellers and consumers making purchases in foreign ...

Days after announcing its partnership with OpenAI, Bennett, Coleman & Co. Ltd. (BCCL), the parent company of the Times of ...

Harris is among three regional presidents Snap plans to appoint as part of the restructuring, with the remaining positions ...

Join industry leaders at the e4m D2C Summit 5.0 to explore strategies driving India's D2C growth, consumer trends, and ...

This article explores the evolving dynamics of the Mumbai-centric agency model, examining its impact on the advertising landscape and the potential shifts in ...

As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona ...