But are we focusing too much on generations and not enough on life stages? While generational labels can provide useful context, they can also obscure a more important reality: often it’s people’s ...

Across Latin America, the United States remains the region's most influential economic power, key migration destination, and ...

Ipsos experts explore how heatwaves and wildfires discuss how record-breaking heat and extreme weather are bringing climate change closer to home. Find out more with a 3-minute read or a 10-minute ...

Today Ipsos announces the appointment of Trinh Tu as the new Chief Executive Officer of Ipsos in the UK & Ireland. Trinh will succeed Kelly Beaver, CEO of Ipsos, and report directly to her. She will ...

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Join Ipsos at ARF’s Analytics & Forecasting conference to hear how firms are incorporating AI into analytics and forecasting workflows, including how they evaluate its outputs, define appropriate ...

The headlines may move on, but inflation won't. Discover why the economic effects of the Middle East conflict could continue reshaping consumer behavior, pricing pressures, and brand growth strategies ...

of Gen Z Americans feel the American Dream is out of reach for them personally As America readies to go back to school, 38% of U.S. adults say that mental health challenges are the biggest issue ...

Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in ...

Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.

Ipsos is one of the world's leading market research companies. We deliver reliable information for a true understanding of Society, Markets and People, to help the world make better decisions.

Since April 2020, Ipsos has conducted a biweekly survey about consumer attitudes on a wide range of topics, including the economy, artificial intelligence, and current events. The latest wave of the ...