Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' ...

The streaming platform will offer its originals, TV shows, films and reality content through Starzplay in the Middle East and North Africa.

Abhishek Iyer has announced that he has joined India Basketball League as chief marketing officer. He updated his LinkedIn ...

The workshop addresses a problem many marketers now recognise: AI can produce content at scale, but much of it looks and sounds the same.

The JioHotstar series features Paul John Indian Single Malt and Buffalo Trace Distillery, tracing the making of whisky and bourbon and their place in India's hospitality culture.

Mahindra Thar has rolled out a campaign, ‘The Star is Always in the Spotlight’, for its Thar Roxx. Featuring actor Abhay Deol, the campaign comprises a film. It opens with Deol walking towards the car ...

Volkswagen India has rolled out a film for its revamped Taigun which was launched earlier this year. The film is set to the One Republic track 'I Ain't Worried', and opens with a man driving his son ...

Parle-G has rolled out a campaign, on the occasion of Teacher’s Day. Conceptualised by Thought Blurb Communications, the campaign comprises a long-format film. The film features a teacher tending to ...

As the current Men's ICC T20 World Cup is underway in the USA and West Indies, Manifest chats with Finn Bradshaw, head - digital, International Cricket Council, to learn how the governing body is ...

The Indian OTT audience universe is now estimated at 601.2 million (or 60.12 Crore) people, representing 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience ...

For Spider-Man: Brand New Day, which released in India on 31 July 2026, Sony Pictures Entertainment, aimed to establish its global IP into a mainstream Indian cultural moment. The strategy went beyond ...

Young consumers now trust content recommendations from influencers who share relatable experiences, as against celebrity endorsements and mega influencers. These are the findings from a quarterly ...