Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

According to Gen Z, social media, the job market, and the economy continue to be some of the biggest problems their ...

In YPulse’s 2026 News Consumption and Trust Report, we dive into why social media has become the default way young people ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

Brands can join the celebration by creating products and campaigns that celebrate the traditions Gen Z is creating for themselves ...

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but...” trend are all going viral.

YPulse has said many times before that young consumers don’t just follow trends—they make them. YPulse’s Fashion Preferences and Style report shows that most young gens believe they themselves and ...

WWE is joining the microdrama world. If any entertainment brand knows about dramatic storylines and cliffhanging rivalries, it’s WWE. So, it only makes sense that they’re partnering with ReelShort—one ...

Based on YPulse Brand Tracker ratings collected daily among 13-39-year-olds in North America (U.S. & Canada) between 12/29/2025 – 06/28/2026 Brands included in the analyses had the highest YScore+ ...