News

Starbucks and Luckin are vying to win the coffee wars. I tested both out
The menus are something else. This coconut comes from Luckin's own grove in Indonesia, it says, blessed by volcanic ash and ...
Starbucks menu upgrade: Protein cold foam, new croissants undergo testing
Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...
Howard Schultz Backs Starbucks CEO Brian Niccol’s Turnaround Approach
The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.
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Starbucks is handing the keys for its improvements to store managers
The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...
Starbucks CEO pushes 'Green Apron' service changes to all North American stores by summer
Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.
Starbucks should give up China for a mug’s game
BTIG analyst Peter Saleh noted last year that Starbucks has invested more than $400mn a year — or between 20 and 25 per cent ...
Starbucks is taking a page out of competitors' playbooks to woo Chinese customers this summer
The chain is selling Frappuccinos and iced teas in the summer for as low as $3.20.
Starbucks’ new game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
The coffee chain will deploy the OpenAI-powered tech in 35 stores before rolling it out nationwide in the fall.