Gen Z, the age group between 15 and 24 years old, is an influential and important audience for the entertainment industry to reach. According to Parrot Analytics’ Audience Solutions, Gen Z makes up 27 ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Finding the perfect audience is a universal approach to establishing a position of influence on social media using content to collect data. Collecting data using content by the law of attraction to ...

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

Understanding the audience of a franchise is a key first step in making strategic decisions about how to expand. From that starting point, a fundamental question is whether to cater more to a ...

NetBase, an enterprise-scale social media analytics company, today launched Audience 3D™ (A3D), a new solution that provides brands and agencies with a complete, dimensional understanding of consumers ...

Last week we took a look at the audience demographics of two of the most well-developed franchises (Marvel and Star Wars), as well as how a single long-running franchise changed over time (Mad Max).

Note: This is the last in a four-part series reflecting on Audience 98, one of several major research projects that helped fuel public radio’s decades-long run of audience and revenue growth. This ...

Imagine you’re blindfolded in an archery contest. How likely are you to hit your target — or any target? Obviously, you’d be unlikely to succeed, and any accuracy would be pure luck. Like archery, ...