Discover how colours impact our emotions, behaviours, and subconscious thoughts, from marketing strategies to interior design ...

Feeling a deep connection with a color goes beyond your favorite fashion or design choice; it reveals something profound ...

In the end, your favorite color can reveal much more than a passing preference. For those who lean toward white, it’s all ...

Holi is more than just a festival of colours—it’s a celebration of identity, energy, and emotions. Each colour represents a ...

Color psychology — the study of how colors influence and affect our behavior, mood, and emotions — is therefore an interesting way to learn what your favorite color says about your true ...

The psychology of colours plays a subtle yet powerful role in how we feel, interact, and even perceive our surroundings.

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...

2020). We tested this question in our review spanning 128 years of research on color-emotion relationships (Jonauskaite & Mohr, 2025). Empirical psychology was properly born at the dawn of the ...

Colour theory is the cornerstone of fashion design, dictating the mood, narrative, and appeal of every collection.

This idea that colour can affect a person’s perception and emotions, known as colour psychology, is a key idea behind all sorts of businesses – and events are no exception. With so much of our ...

As designers, we can harness this power of colour psychology to create evocative and emotional spaces within your home this ...