Apple is late to the generative AI chatbot game. Its first attempt is here, however it's exclusively for offering customers tech support.

If you want to move your MacBook Pro, you’re going to have to contact an Apple Care specialist. [Apple via SAI] Apple Computers funny Humor iMac tech support ...

Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by ...

MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further ...

Make sure Apple knows who you trust. By setting up a legacy contact, you'll be covered if something happens to you.