This TikTok-famous toothpaste promises to conceal stains, neutralize yellowing and improve brightness in smiles. But is this for real or just a load of internet-driven hooey? Dentists say there is ...

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

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From optical brightening to charcoal cleaning, we look at how whitening toothpastes claim to work, and get the experts to weigh in Toothpaste aisles are packed full of weird and wonderful products ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

MUMBAI, India, Nov. 18, 2025 /PRNewswire/ -- Teeth may not always be the first thing that comes to mind in a beauty routine, but Colgate is changing that. The latest launch, Colgate Visible White ...

SINGAPORE - Media OutReach Newswire - 14 March 2024 - Colgate launches its first purple toothpaste, the Colgate Optic White Purple that instantly colour-corrects yellow tones* with the very first ...

Amidst the beauty trends dominating the modern era, the importance of a radiant smile often gets overlooked. Whitening teeth is often a long and expensive process that takes days, weeks or even months ...