In a prolific year of innovation for Walmart, its latest Toy Lab initiative could be the single best experiment Walmart has embarked upon this year.

Dive Brief: Walmart is reviving its online venue that lets kids take a closer look at popular toys ahead of the 2019 holiday season. The retailer partnered with interactive entertainment company ...

Walmart's new "Wonder Lab" allows kids to virtually unbox and play with toys ahead of the holiday season.

Courtesy of Walmart. Eko This year, the Walmart Toy Lab videos were launched in October, with additional toys from the Walmart Top Toys list added to the site in November.

For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

Walmart has created an online Walmart Toy Lab, described as a "digital playground," where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s Top ...

Walmart and eko, the leader in choice-driven entertainment, today unveiled the Walmart Toy Lab for the 2019 holiday season at www.walmarttoylab.com. A free, online interactive experience, the ...

The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores.

Dive Brief: Walmart is reviving its online venue that lets kids take a closer look at popular toys ahead of the 2019 holiday season. The retailer partnered with interactive entertainment company Eko ...