New D2C brands are skipping flat influencer fees for commission-based affiliate launches. Here's how the model works, and ...

Global AI personalisation adoption hits 92%, but Indian brands lag on data, real-time tech and talent. Here's where the real ...

Faster payments, clearer contracts and standardised platforms are reshaping India's influencer economy in 2026. Here's what's ...

InMobi opened Buyer Hub to agencies with an AI agent built in. A timeline of the fourteen-month bet and the ROI evidence ...

Why India's 860+ AdTech startups have outpaced marketers' ability to vet them—and what real vendor consolidation will look ...

A year into India's WAVES platform, has government backing actually moved creator economics, or just built a better stage for ...

DGTOOHL, a Mobiyoung product, has announced a strategic partnership with Magnite, a global independent sell-side advertising platform, to strengthen and scale programmatic Digital Out-of-Home (DOOH) ...

Why brands are pulling CTV ad budgets back to mobile, and what it means for measurement, sequencing, and India's cross-screen ...

Diwali 2026 ad spend data reveals a longer festive runway, a digital-first majority, and heavy category concentration. Here's ...

Goldmedal Electricals announces that it has onboarded Bollywood superstars Saif Ali Khan and Jacqueline Fernandez as its brand ambassadors. The duo will be the new faces of the brand and play a ...

The new film depicts an over-heated world, symbolized by a sunbaked city with its inhabitants sheltering from the heat. A strong, modern woman – a conqueror – arrives on horseback, carrying the ...

What used to be a simple form of one-to-one communication where politicians visited each voter’s house, to now a technology-driven strategic decision, Political Advertising has definitely come a long ...