Through four lifestyle personas, hero films and regional creator collabs, the Hyundai MEA campaign shows SUVs that fit the ...

Edelman Middle East’s Justin Westcott says AI savings should fund a broader strategic role for communications, not just ...

PurpleGlo to lead experiential and shopper marketing across the GCC, covering strategy, creative, social, influencers and ...

Nerav Rao explores how AI in creative work could remove the tasks that teach junior creatives to make decisions and develop ...

Dubai’s One Forty Fourz Café combines PR, social content and Shilpa Shetty Kundra’s attendance in its Mahjong café launch ...

Crowd rebuilds the Sharjah Sustainable City website, adding bilingual navigation, savings tools and CRM integration to ...

The E1H podcast launches with Two Circles founder Gareth Balch, followed by HYROX co-founder Mo Fürste, hosted by Jamie ...

AI can generate media plans, but effective media strategy in MENA still depends on cultural understanding, local insight and ...

TXT Media’s Matthew Taylor and Lyza Haddag explore how personalization in GCC marketing connects audience relevance, campaign ...

HYVE has launched in Dubai and Riyadh, bringing together paid and organic media, strategy, intelligence, data and customer ...

Udora’s Slava Bogdan explores why UAE shoppers value convenience and trust, and how brands can build loyalty beyond ...

Cartoon Network MENA brings Adventure Time to Dubai's Museum of Candy, drawing 1,000 visitors through an experiential ...