Beyond the agentic AI headlines on speed, scale, cost and efficiencies, Luma AI's Jason Day focuses on multi-modality, ...

Ben Sadek opens up about how Coca-Cola is leaning into live events, brand partnerships, creator collabs and talent ...

Memac Ogilvy's Ghassan Maraqa shares his thoughts on how creative partnerships between brand and agency can be more efficient ...

"Quality isn’t about premium inventory anymore, it’s about cognitive alignment," says 5th Element's Muneef Khan on media ...

Headquartered in Riyadh, Narrative Shapers will focus on media and speaker training, executive comms, and event prep.

Dodo Pizza UAE’s Ramadan campaign links customer orders to Iftar boxes for delivery couriers, aiming to support more than 4,000 riders.

Rayan Karaky calls for marketers to choose between being truth-tellers or feeding the distrust that the world has become accustomed to.

In a world where every brand has access to the same technology, that human advantage will become the only one that counts.

North Seventy Five's Kirsty O’Connor lists five points for why public relations (PR) will never become artificial relations.

In a world of consent-based artificial intelligence (AI) agents delivering superior personalised experiences, the brands that win will be the ones consumers are choosing – consciously, emotionally and ...

Valecha will lead the agency’s growth strategy, focusing on expanding client partnerships and driving commercial performance across markets.

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, ...