A new analysis from the Wesleyan Media Project tallied 220 political ads that were generated, at least in part, by AI tools.

With less than three weeks until Election Day, the cash arriving in campaign accounts now buys a different market than it did ...

A nominee can lose base supporters, fail to add independents or crossover voters or find that enthusiasm doesn't become ...

Campaigns are not merely buying more media; they are producing more versions, for more screens, at unprecedented speed.

A new report from ad-tracking firm AdImpact underscores just how expensive the 2026 midterms elections have become.

The Democrats’ House campaign arm just hit an organizing milestone. Volunteer retention might have something to do with it.

Midterm campaign ad spending is set to eclipse the marketing outlay during the last presidential cycle. But that’s not the ...

Sathvik Kaliyur and Jonathan Li started their fundraising firm out of high school. They're now working with some of the ...

With campaigns competing for voters across an expanding list of platforms, the real issue for political advertisers this cycle isn’t necessarily inventory: it’s duplication.

You can run a perfect TV ad campaign, optimized for viewability and completion rates, and still be talking to an empty room.

After four decades of applied public‑opinion research, one pattern is unmistakable: Undecided voters rarely behave like each other.

A new national survey commissioned by the AAPC Foundation offers some of the clearest feedback yet on campaigns’ growing AI ...