Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

China’s diverse regional culinary landscape has long been a hallmark of its culture, but a new wave of regional specialties is gaining momentum, moving beyond cuisine to highlight grassroots, ...

Things have been looking brighter for brands eyeing China’s lower-tier cities. However a new report paints a vivid picture of daily life on the commercial streets of smaller Chinese cities, which ...

Chinese consumers are among the world’s most engaged users of AI. A survey last quarter found that almost 80% of Chinese consumers ask AI tools for help with purchase decisions. This has transformed ...

Alibaba’s advertising and marketing arm, Alimama, had their annual M Summit in Hangzhou last week. The general manager of performance products, Qianyu, shared how the company’s new AI targeting system ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

If you’re a fan of Chinese football, you’ve had to be patient, resilient, and maybe a little masochistic. Despite the passion and promise that once surrounded the game, Chinese fans have endured ...

Brands are finally catching on to not treating China as one big generic market. Tastes and behaviours change by region, province, city or even neighbourhood, and success often depends on how ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

If you wandered into a shared studio space in Shanghai, Chengdu or Changsha on a recent weekend, you may have stumbled upon an unusual sight: twenty strangers huddled around a long table, not for a ...

Two seemingly routine beauty brand sales rankings sparked fierce discussion in China. Released unofficially but widely circulated across WeChat groups, the images showed May 2025 sales performance ...

For years, brands in China have been working on the basic premise of if consumers can see it, they’re more likely to trust it. Nowhere was this more evident than in the food and beverage category, ...