Blinkit has partnered with Pokémon for a limited-edition collectible campaign that turns its delivery bags into part of a ...

CMO, Tilaknagar Industries, on creating brand experiences that move beyond reach to build cultural relevance, consumer memory and lasting brand equity Ahmed Rahimtoola, CMO of Tilaknagar Industries, ...

The conference brings theatre practitioners and cultural voices together to raise awareness of Kashmir’s theatrical heritage and strengthen the region’s performing arts ecosystem Kashmir has hosted ...

As experiential budgets grow, marketers are moving from attendance and engagement metrics to brand impact, customer intent and measurable business outcomes Experiential marketing in India is entering ...

After more than 13 years with Inextis, Sandhu takes on a broader mandate spanning business growth, client relationships, people and operational excellence Inextis has elevated Sneha Sandhu to Managing ...

India’s MICE growth now hinges on turning world-class infrastructure into global event wins Over the past few years, India has poured capital and ambition into convention infrastructure at a scale the ...

Industry leaders examine how brands can use festivals and cultural moments to build relevance, while balancing creativity with authenticity, sensitivity and business impact A billboard went up in the ...

The limited edition can, launched exclusively on Zepto in Delhi NCR, uses scarcity, football fandom and collectability to turn a beverage into a keepsake Stealing the spotlight before it even arrived, ...

The outdoor activation transforms a New York billboard into a three-dimensional display of oversized earrings built around the brand’s piercing heritage Claire’s has transformed a billboard in New ...

The experiential agency transforms Godrej’s annual conference theme into a ship-inspired stage and immersive 4D experience designed to make the brand narrative tangible Pentagon Events & Activations ...

The festive activation transforms a static billboard into a visual recreation of the Dahi Handi ritual Amul brought the festive spirit of Janmashtami to outdoor advertising with a billboard activation ...

Author and brand strategist Suhel Seth examines India’s civic failures and calls for greater accountability Author, brand strategist and columnist Suhel Seth launched his latest book, WTF India: Are ...