Privacy crossed a line in 2025. In 2026, that line will be much harder to hide behindm writes Ketch Co-Founder Max Anderson.

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit ...

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Everyone has an opinion on OpenAI's revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit ...

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...