Iyer will lead the organisation’s branded content, IP and marketing agenda, while Bhatt will oversee branded content ...

The shutdown followed a ruckus involving political workers who allegedly demanded a screening of Hanuman Ansh and tore ...

The launch comes as India’s baby-care market, estimated at over Rs 40,000 crore, witnesses robust growth; the range will be ...

Ishita Hora as senior vice president and Preitesh Ghag as the group creative director. The appointments come at a time when ...

Snap has elevated Ronan Harris, who has led its business across Europe, the Middle East and Africa for nearly four years, to ...

At ZEE5, Sodhi will work with Tejkarran Singh Bajaj, business head, ZEE5 India, and the wider team on the platform’s growth ...

As traditional media loses ground, Asparsh Sinha, Managing Partner, OPEN Strategy & Design, says packaging is helping newer ...

While the exercise is complicated, advertising effectiveness is measured by asking a deceptively simple question: did the ...

OTT’s next battleground isn’t just great scripts—it’s the post-production craft that turns content into truly memorable, ...

The partnership will help advertisers reach regional audiences through STAGE’s OTT discovery experience, while keeping its ...

Talented’s latest campaign for Cars24 stars CEO Vikram Chopra as ‘King Vikram’ in a contemporary take on Vikram-Betaal ...

The OTT universe has grown 11% vis-à-vis 2025, paid subscriptions have grown by 16%, and India’s Connected TV audience base ...