Articles written by Huitzilli Oronia ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

"Kelly’s drive and passion for IMC and data have injected new dynamism into our business in Korea. Her international mindset and commitment to equal opportunities make her an uncommon asset in Korean ...

The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the general manager of TVBS, Liu has ...

As the managing director of DeVries Global’s Taipei office, Vivian Liu has done what few have: building a business from the ground up. Her agency’s impressive win-rate of above 70% and strong Net ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...