A new multi-purpose bottle is using the practical demands of the jobsite to encourage tradespeople to prioritize hydration.

The seafood brand's “Break Free From Chickensanity” spot from One23West uses psychological horror to show the madness of eating chicken day after day.

The spot received backlash for portraying violence against women.

Michelle Dias, director of public relations, communications and sponsorship, discusses the “less polished” look of its social content and why creator marketing makes her optimistic about an AI-focused ...

Publicis was awarded PepsiCo's global media account without a pitch.

When a holding company can decline Coca-Cola after being handed the Pepsi account without the margin-crushing rigmarole of a competitive tender, it is evidence that the power balance has tilted, ...

Walmart Canada’s senior director of creative and brand discusses why giving creators room to interpret a brand idea is central to its approach to content, culture and commerce.

MrBeast’s new head of TikTok, Anton Pirisi, is bringing a more personal, unexpected and platform-native approach to one of the world’s biggest creator brands.

ChatGPT Ads trial in the UK started in June. by Eszter Gurbicz ...

The new initiative brings independent creators into foodism's editorial and production ecosystem, offering brands a model for creator-led, mobile-first storytelling.

The brand tapped creator Kitty Murphy to pitch its audience on open roles at the company.

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.