Havas to gain access to Ostro's AI-powered life sciences-focused digital engagement platform across its global ecosystem.

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new ...

In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims ...

The campaign reinforces Tata Tea Jaago Re’s commitment of spreading awareness on a cause which is the most defining crisis of ...

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree ...

Articles written by Prady Kumaar ...

Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian ...