McDonald’s brings SpongeBob and One Piece into one 15-toy Happy Meal set. A look at why collector behavior and fandom remix ...

RHEI's AI music release workflow turns one track into campaign assets while keeping artists in control of voice and ...

Praytell adds Catherine O'Neill and Paige Weber as it brings media, creators and social under one Influence Department.

Smalls' Melody Park explains how the new Is Cat campaign uses selective copy, concentrated OOH, and live feedback to build ...

StarHub’s 5G+ campaign uses a fifth-bar visual, transit takeovers, and a Lau Pa Sat stunt to make coverage and speed feel ...

Burger King and Toei’s Dragon Ball Super collab in Malaysia uses store makeovers and collectible figurines to turn meals into ...

Toyota frames the Yaris Cross through Alice in Wonderland, using story cues to communicate features and scale creative across ...

Arla’s Feed Life masterbrand platform connects its UK portfolio, starting with a breakfast campaign built around humour and ...

MINISO takes its LISA collab global with pop-ups across Asia and North America, mixing local drops with physical experiences ...

Vitasoy reunites its 2009 cast for a new “Stand by me” film and an open call for stories, leading to a Hong Kong Station OOH ...

John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production ...

Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product ...