If you think about GAM’s stranglehold, it’s over the open web, and the open web is in decline, so they can make the argument that [they’re] not really a monopoly.” —Ciaran O'Kane In this episode of ...
It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...
Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.
OpenAI confirmed it will begin testing ads in ChatGPT, marking a significant shift in how the AI assistant is monetised. The ads will be trialled with free users in the US, appearing in clearly ...
The strategy is already yielding results in the fast-growing AI segment of the market. ByteDance accounted for nearly 13% of ...
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...
In this episode of A Coffee With… Pippa Scaife, director of digital advertising at Sky Media, joins ExchangeWire’s head of ...
In a move that surprised no one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialled ...
IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness ...
For OpenAI, the decision is pragmatic and unsurprising. AI at scale is expensive. Most users won’t pay. Competitive pressure ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
This week, Apple signalled a notable shift in its AI strategy, confirming a multiyear partnership with Google to use its ...
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