After 14 years in the business, Vice Golf is making a new name for itself. Founded in 2012 as the first D2C golf ball company ...

Srixon staff player Shane Lowry claimed his first victory of the 2026 season with a commanding performance at the Amgen Irish ...

KBS has expanded its V-X family with the launch of the TOUR V-X, a steel iron shaft developed to provide greater stability ...

Husqvarna CEORA® robotic mowers were praised by DP World Tour staff and players as work continued through challenging weather ...

Fujikura recorded 17 Tour victories during 2026, with VENTUS Black finishing the season as the most-used shaft profile on ...

Mizuno has expanded its M.CRAFT X putter range with a Zero Torque Z-Neck and two new interchangeable back designs.

Srixon unveils its second-generation ZXi iron family, including the new ZXi5+ Players Distance model, ahead of an October ...

The Women in Golf Awards confirms its partners and sponsored categories for the 2026 event, taking place at Belton Woods on ...

Mizuno has expanded its Pro Signature Series with the launch of the new S-4, a tour-inspired cavity back designed to deliver ...

Under Armour’s FW26 Golf Collection introduces new technical layering pieces, including the Drive Funnel Pullover, updated Baselayer and ColdGear Infrared ...

PrideSports has launched the Pride Performance Simulator Tee, a purpose-built product for golfers using indoor simulators and launch-monitor systems. Designed to remove the tee as a potential variable ...

Titleist enjoyed a standout weekend across the professional game, with its golf balls helping secure victories at the PGA TOUR’s season-ending TOUR Championship, the Husqvarna British Masters and the ...