https://www.instagram.com/p/BNWUSknhWZQ/?taken-by=emmadirfani&hl=en The man-next-door with the six-pack abs, Emmad is possibly one of the best-looking Pakistani men ...

Pepsi Pakistan has once again proven that when it comes to making commercials that stick, they know exactly what they’re doing. Their latest ad, featuring cricket sensation Naseem Shah and Gen Z’s ...

As you grow older, a lot of things start happening around you. College, graduation, jobs, marriage, kids, etc. With so much going on around us, it’s easy to forget about the precious moments during ...

This Pakistan Day, we decided to talk about you. Not activists, not politicians, not visionaries, not motivational speakers, not the change-makers. But you, the common man. Accomplishing the ...

Pakistan is a nation of over 180 million people, both Muslims and non-Muslims. Often times, we tend to put emphasis on Muslims who made Pakistan proud. There’s no denying the contribution of Muslims ...

Let’s face it, the Pakistani advertisement agencies have done very little to warrant praise and affection from the TV watching audience. Witnessing funny awfulness, such as the commercial mentioned ...

You find something you like on Temu—a hair accessory for Rs.200. But when you try to check out, the app won’t let you. Unless you spend a minimum of Rs.2,000, your order isn’t going anywhere. So, you ...

Being tall is kind of a great thing right? Having legs that go on for miles.. You don’t even need to wear heels. But wait, what if you DO want to wear heels? Guess what, you can’t! Not because you don ...

Growing up in Pakistan was a unique experience in itself, especially due to the different games we grew up playing. We all have memories of being street urchins and enjoying our time in the sun with ...

Wherever you go in the world, every place has its local stereotypes. The thing about stereotypes is that they create false perceptions that are detrimental to societal progress. So, the best thing to ...

1. Nose piercings are ugly. Everybody knows that. 2. They pretty much look like alien invasion on your nose, amirite? 3. Forget looking like a diva, they completely strip you of your glamour appeal. 4 ...

Divorce is hard on everyone involved. What is even harder is the aftermath of the entire scenario, which tends to cling on to the involved people for the rest of their lives. Unfortunately, I was a ...