Abhishek Iyer has announced that he has joined India Basketball League as chief marketing officer. He updated his LinkedIn ...

The streaming platform will offer its originals, TV shows, films and reality content through Starzplay in the Middle East and North Africa.

Conceptualised by 82.5 Grey, the campaign comprises an ad film and is part of the brand's long-running ‘Men Will Be Men' ...

According to a note from Stagwell, the agency is designed for the rapidly changing media landscape, in which brands 'must engage audiences while influencing the agentic systems that shape discovery, ...

The workshop addresses a problem many marketers now recognise: AI can produce content at scale, but much of it looks and sounds the same.

The JioHotstar series features Paul John Indian Single Malt and Buffalo Trace Distillery, tracing the making of whisky and bourbon and their place in India's hospitality culture.

As the current Men's ICC T20 World Cup is underway in the USA and West Indies, Manifest chats with Finn Bradshaw, head - digital, International Cricket Council, to learn how the governing body is ...

For centuries, Kolhapuri sandals have been meticulously handcrafted by generations of artisans in Kolhapur, India. It is a thousand-year-old craft steeped in tradition, skill, and community. Yet, as ...

India now has 958 million Active Internet Users (AIU), marking an approximately 8% year on year growth, reinforcing its position as one of the world’s largest and fastest evolving digital markets, ...

Invideo, an AI video creation platform, has announced the acquisition of GoBo Labs, a creative AI studio founded by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani. With GoBo joining ...

The Indian OTT audience universe is now estimated at 601.2 million (or 60.12 Crore) people, representing 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience ...

Young consumers now trust content recommendations from influencers who share relatable experiences, as against celebrity endorsements and mega influencers. These are the findings from a quarterly ...