It’s April 2020. Quibi has officially come onto the scene with its bite-sized, mobile-first, episodic content. In less than seven months, Quibi will be dead. Today, bite-sized, mobile-first content is ...

The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...

Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...

However, a survey of Marketing Brew readers found a lack of consensus and conflicting viewpoints on the channel. Marketers agree that CTV is growing, with 38% of respondents expecting it to be a ...

You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...

The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.

Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing. About a month after the conclusion of the World Cup, the food and beverage giant, which owns ...

When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, ...