Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...

The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream ...

Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty ...

However, more data does not automatically create more understanding. Marketers have become very good at collecting audience ...

For all of the hype and consternation that artificial intelligence has wrought, it’s important to remember that it is still very young.Still, the marketing industry is becoming more and more reliant ...

Chipotle is putting creator content at the center of its latest “Behind the Foil” campaign, aligning with an industry trend that has seen more marketing gravitate toward the social-first tactic.

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...