Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

Fred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its ...

From the emergence of “closed platforms” to the need to “re-weight spend”, what are the marketing implications of banning ...

Canva has appointed Meghan Gendelman to the newly-created role of chief marketing officer for B2B, strengthening its ...

Claudine Cheever joins Pinterest from Amazon, while Pinterest’s former CMO Andréa Mallard takes on a new role at Microsoft AI ...

OpenAI will begin testing ads on ChatGPT for some free and paid users on its low-cost subscription tier, designed to allow ...

After years of relying on digital performance channels, small and medium-sized businesses are being forced to rethink how ...

Dave Stratton, former marketing lead at Sky Sports, is joining live sports platform Dazn as executive vice-president of ...

Expectations of what brands post on social media are also changing, according to the research. Around two-fifths (37%) of ...

From age old conundrums to contending with a rapidly changing modern ecosystem, our Future Marketing Leaders lay out the ...

The impact of How Brands Grow is undeniable but while category entry points are an important tool, the social and fitness ...

While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in ...