Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin mountain air to get a sense of the emerging filmmakers who they could enlist to make movies and shows based on Mattel's line of toys - a collection of childhood favorites

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But for the president of Mattel Films, Robbie Brenner, that was just the beginning.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: You Create Doll Kit includes a wide array of mix-and-match heads, wigs, body types, clothing, and other accessories to create the perfect doll for every kid. The kits will launch on Mattel Creations’ website on Mar. 6.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix engineer Ann Mincieli. These one-of-a-kind dolls are made in the duo’s likeness and adorn She Is The Music t-shirts, which honor Keys’ nonprofit organization, which aims to increase the number of women in the industry.

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records with Greta Gerwig’s cinematic adventure — based on the company’s most iconic brand — the team partnered on “Barbie the Movie: In Concert,

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony DiSilvestro, Mattel’s Chief Fin

After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, and Magic 8 Ball.

You have to do that in independent film.” Mattel has capitalized on “Barbie’s” success, announcing more than a dozen film and TV projects. It enlisted Travis Knight, a director known for ...