CHARLOTTE, NC. — Points of access, especially at McDonald’s restaurants, continued to increase for Krispy Kreme, Inc. in the fiscal year ended Dec. 29, 2024, but a cybersecurity incident cut into of fourth-quarter sales, resulting in the company’s stock price plunging.

The Feb. 28 blackout is one of several boycotts planned by groups of consumers over the coming months to make their voices heard using their wallets.

The legal battle against corporate DEI policies has escalated as Florida files suit against Target and Missouri against Starbucks.

Some giant retailers that rolled back DEI policies, such as Target and Walmart, are now feeling some push back from either their own customers or investors.

A growing number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd,