This story was originally published by Grist and is reproduced here as part of the Climate Desk collaboration. Tuesday was a great day at the ballot box for the planet, with climate-friendly initiatives and candidates winning nationwide.

Mikie Sherrill launched her successful New Jersey campaign with a promise to freeze utility bills and accelerate solar power in the state.

The nonprofit, founded by a former corporate marketing executive who wanted to help tackle the problem of climate change, sees clean energy as a brand—not in the traditional sense of a company’s brand, in the sense that the phrase “clean energy” evokes a certain feeling and a shared public understanding. That brand is strong, Howard says.