Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

"We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion," Target said in a statement announcing the change. "Belonging for all is an essential part of our team and culture, helping fuel consumer relevance and business results."

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

Twin Cities activists on Thursday called for a nationwide boycott of Target starting Feb. 1 as a result of the retailer’s decision to scale back its diversity, equity and inclusion initiatives. Minneapolis-based Target announced last Friday that it would join other well-known retailers in scaling back its DEI initiatives,

Target has once again found itself in the middle of the culture wars after reversing a three-year-old policy prompting calls for a boycott of the retailer.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Community leaders in the Twin Cities are calling for a nationwide boycott of Target following its decision to end most of its diversity initiatives. The group held a press conference outside of Target's corporate headquarters in downtown Minneapolis on Jan. 30, calling for a boycott to begin on Feb. 1.

At a Thursday morning press conference, some Minnesotans were cutting up Target Red Cards, after the company cut out diversity, equity and inclusion (DEI) policies.

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Local civil rights attorney Nekima Leavy Armstrong expressed her disappointment and blamed capitalism, saying Target is putting "profits and politics over people." She also encouraged people to ...

"Target didn't understand that its decision was not only offensive, but it's bad for business," said Levy-Armstrong.